Tubed packaged goods can be an invaluable selling tool during in-store marketing. The main reason is that the tubed packaging itself can increase in value over time. People like to have things which look nice and which make their shopping experience a pleasant one. Branding is important to people. When you put your brand name front and centre, it helps customers instantly recognize you when they’re shopping.
Another reason to market in-store with tubed packaged goods is that many times tubed packaging can be used for perishable goods. You might sell frozen food items. You could also market other perishable goods such as wine or cheese. As you know, when food items go bad, people want to get rid of them as quickly as possible. If you provide consumers with a product that has a long shelf life, they’ll be more likely to purchase it again when they run out. That’s why you want to use packaging with long life to display your perishable goods.
Many companies make tubed packed goods which they will call “package” or “product packaging”. However, most commonly these are simply labelled with “bags”, “boxes” or “trays”. Consumers may think nothing of this type of packaging. After all, it’s not unusual to see this type of packaging on the grocery shelves. So, what’s behind the appeal of this type of packaging?
First, you should understand that most consumers dislike opening large-sized cans or boxes of fried foods. It can be quite difficult to open and then reseal the can or box after eating it. Even opening smaller tubed packaged foods can be very difficult. This means that most consumers would rather purchase smaller tubed packaged foods in order to preserve them for much longer than it takes to open a can or box. The longer the shelf life of these foods, the more likely it is that a consumer will purchase them again.
A second reason why consumers enjoy these tubed packaged goods is that it makes it easier for them to share. Even if the consumer doesn’t care about your brand name, sharing a product label with someone is often beneficial. Even if they do not care about your brand at all, sharing a box of fried chicken with a friend is a great way to create social media buzz. Therefore, sharing a tubed packaged food with a friend can give your brand an instant boost even if it’s something the person may not even have tried yet.
Third, having tubed packaged goods could also help your business. As we’ve mentioned above, customers are more likely to purchase a product if it’s packaged well. This is why having custom bagged packaged goods could be good for your business. For example, if you were selling tires, your company would want its customers to feel confident in purchasing from you because they know they’re going to get the best value for their money.
Finally, you could offer your customers more when they buy your tubed packaging. Perhaps, you could give them tubed packaged goods for free as a promotional offer. Think about it for a second. If you’re a restaurant, you could give your customers a free meal after they order one of your food items off of your menu! If you own a craft shop, how about giving your customers a discount on purchases of craft and jewellery items if they use your company’s card or order from you? There are endless possibilities when it comes to custom packaging.
If you take into account the benefits that tubed packaged goods and your business can provide, then you should definitely consider this type of marketing for your business. Not only would it give your company an edge in terms of customer service and branding, but it also serves as an effective tool in promoting your business. So, before you dismiss it, take note of these benefits and make your business think about them!