A brand without any online presence is like a vehicle without fuel. It’s not going to reach the destination. Similarly, every business needs branding to attain its goals. In today’s digitized world with cut-throat competition, businesses need diverse branding tools to make a substantial online presence. Although the internet has opened many doors of opportunities for businesses, the competition level is skyrocketing to adopt and utilize digital branding components.
A leading brand development agency renowned for providing the best branding services in Karachi has gathered some elements of digital branding that will help brands enhance their online visibility.
What is Digital Branding?
Branding is a process that develops the identity of any brand and creates awareness in the mind of the audience regarding the brand and the services it offers. It is a process of telling the audience about the story of the brand, the brand values, and what the consumer can expect from the brand. It distils everything about your brand into a singular and memorable essence that people can recognize. There are three B’s when it comes to a brand.
- Brand – The way the world perceives your business
- Branding – the process of building a memorable brand
- Brand Identity – a set of elements that blend into the branding process, such as your website, logo, social media, etc.
All these three B’s work collectively to give each other a boost, and without one, the brand building does not complete.
9 Main Elements of Digital Branding:
The simplest and the first and foremost identity-forming element of your brand is the logo. When you think of any brand, the first thing that flashes in your mind is its logo. Think of Disney, and you will recall those mouse ears; think of Audi, and four rings will come to your mind. These brands have formed their unique brand identity through the placement of their logos in the audience’s mind. A logo can be anything, from an icon to a text. Regardless of its type, a logo must be able to convey the brand message and entice the target audience.
With the right colors, fonts, images, and size, the brand logo can express the brand message in the best way possible. Even if you don’t want to get all flashy with the design, your logo must be memorable enough to create a lasting impression on the audience.
If the logo is the visual representation of your brand, your website is the best salesperson and spokesperson. Whether your client needs to know about your business’s location, services, or contact details, they will just Google your site, and ta-da, they have all the details about your brand. However, always keep in your mind that the best websites are the ones that are responsive and easy to navigate. Don’t make the visitors roam around the whole site to find a single piece of information they are looking for. Instead, make these information details stand out with bold and visible fonts.
The quickest way to convert the visitor into a customer is to provide them with the essential information along with a Call-to-Action that reinforces the response. Your website needs to be optimized for search engines as well as humans. Lastly, ensure that your website works seamlessly across different devices. Also, don’t forget to check all the links, buttons, and images.
Brand messaging depicts every aspect of your company. From your brand values to the tone. It is the underlying proposition and the language that is used in the content. It creates a significant impact on the audience and makes the brand recognizable to the audience. Furthermore, it relates the buyers to the brand by motivating them and compelling them to invest in your product/service.
Search Engine Optimization (SEO) ensures that your brand is easy to find on the search results of the search engines. Search engines are one of the basic avenues that customers use to seek your products/services. From the initial stages of web development, keep SEO strategies in your mind. SEO includes on-site as well as off-site optimization. The on-site optimization includes the insertion of keywords in the website and ensuring that all the other website elements are in accordance with the SEO guidelines. The keyword insertion is done in web copy, meta tags, and schema.
Once you’re done with the on-site SEO, start creating backlinks for your website. It will tell search engines that your website is a credible source of information, and so are your products/services. Moreover, backlinks are also a great way of improving brand awareness by increasing referral traffic and conversions.
Facebook, Instagram, Twitter, Snapchat: almost every person, be it your 85-year-old grandma or your 13-year-old neighbourhood kid, everybody has some sort of presence on social media. If your potential customers are there, you need to be available on the platform too. Find out your target audience, create posts and choose the platform accordingly. For example, if you want to target teenagers, Snapchat is a great way to market your brand.
When using social media accounts, think of yourself as an influencer. Schedule the posts, figure out the best times and dates to post, engage with the commenters and reply to the queries in the DMs. Also, don’t miss out on monitoring the analytics. Track your performance and monitor what posts are doing great. This will help you find out what the audience likes the most and will help you alter your strategy.
With all the branding tools out there to promote the brand digitally, email marketing is often forgotten or sidelined. However, email marketing is one of the best ways to reach out to potential customers, especially to the ones who don’t have social media accounts. For email marketing, you will need to build a list of emails that are likely to convert. Target your audience, create compelling email content, add your message, and use a tone that suits your brand. You can also use photos, videos, and other useful information that can reinforce the decision to buy.
In this online world with fierce competition, simple advertising your product is not enough. To create a loyal clientele and enhance engagement, you need something more than just promotion. This is where content marketing comes in for the rescue. While digital marketing focuses on increasing sales, content marketing emphasizes increasing engagement through blogs, images, videos, etc. Successful content marketing is the one that stirs interest in the audience in your brand. It makes them excited to learn about your products and establish lasting relationships.
Influencer marketing is one of the most influential ways of marketing and improving brand recognition. Influencers are people that have a huge following on their social media accounts. Using the influence that they have on people, they create awareness of your brand amongst their following. The process is pretty simple. Just collaborate with an influencer, pay his/her fees, and discuss your expectations. The influencer will then create content that helps your business accomplish its goals.
It is the process of leveraging the power of online platforms to market your business. There are different ways of advertising the business digitally. Some of the most common ones include:
- Search Engine Ads – Appear on the top of search results, even above the organic results
- Display Ads- Clickable banner ads that are found across different web pages
- Social Media Ads- Social media platforms offer marketing tools to run sponsored ads
- Retargeted Ads – These ads appear when you search for something, and within a few minutes, the thing starts to appear in your ads.
The power of digital branding cannot be neglected in this digital era. Therefore, in order to survive in this era for a long time, businesses need to ensure a strong branding foundation. We hope this blog will help you build a branding strategy. Best of luck!